How to Buy Property in Dubai in 2026: Why Branded Residences Lead the Market
Dubai is the world’s largest market for branded residences, with 175 schemes, according to Knight Frank’s The Residence Report 2026-27. For anyone looking to buy property in Dubai, that scale means more choice, more brands and a more competitive market than anywhere else.
Dubai by the numbers
- 175 branded residence schemes: 68 already live and 107 in the pipeline.
- More than twice Miami (73) and almost six times London (30).
- 19% of the global branded residence pipeline sits in the UAE.
- 42% of Dubai schemes are non-hotel brands, so fashion, automotive and design names are now a big part of the market.
Why branded residences appeal to buyers
A branded residence is a luxury apartment or villa developed with an established name, such as a hotel group, fashion house or car maker. Buyers typically get hotel-style services, recognisable design and a strong brand identity. For investors, that often supports rental demand and resale appeal, though returns always depend on the project and location.
The Middle East is driving global growth
The Middle East accounts for 20% of all live and pipeline branded residences worldwide, and 25% of those still in the pipeline. Globally, the market has almost tripled from 354 schemes in 2015 to 903 at the end of 2025, and is set to pass 1,000 this year. Fashion and automotive names including Elie Saab, Armani, Missoni, Tonino Lamborghini and Aston Martin are expanding into the sector.
Beyond Dubai: Abu Dhabi and Ras Al Khaimah
Abu Dhabi ranks eighth globally with 24 schemes, and Ras Al Khaimah’s Al Marjan Island ranks ninth with 23. Each attracts a different buyer: primary residence, investment, lifestyle or second home.
What to check before you buy
Knight Frank’s team notes that buyers are looking beyond the name on the building. Before investing in Dubai property, compare:
- The developer’s track record and handover history
- Service charges and what the brand actually delivers
- Location, connectivity and nearby infrastructure
- Payment plans, especially for off-plan property in Dubai
Talk to Sky Valley Real Estate
Sky Valley Real Estate can help you compare branded and non-branded options in Dubai’s top communities and match them to your budget and goals. Contact our team for a tailored shortlist.
FAQs
Which city has the most branded residences in the world?
Dubai, with 175 schemes (68 live, 107 in the pipeline), per Knight Frank’s Residence Report 2026-27.
Are branded residences a good investment in Dubai?
They can offer strong brand appeal and services, but returns vary by project. Compare developer, location and service charges before buying.
What share of the global branded residence pipeline is in the UAE?
19%, according to the same report.
Source: Khaleej Times, “Dubai remains world’s branded residence capital as UAE accounts for 19% of global market”, citing Knight Frank’s The Residence Report 2026-27.
